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Vision, Mission, and Goals
By Michael | February 8, 2010
“The very essence of leadership is [that] you have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion . . .”
- Theodore Hesburgh
Having clear and documented vision and mission statements and supporting goals is critical for having a successful business or organization. They help identify the key behaviors that will facilitate meeting your goals as well as identify behaviors that are non productive.
In a nutshell, ALL behaviors should support attaining the vision, mission and goals.
Here are some steps to help with preparing and planning for vision, mission and goals:
#1. What services do you offer? What differentiates you from your competition?
#2. Who is or could be your customer? Describe an ideal customer.
#3. From your customer’s viewpoint, what do they want?
#4. Why will the customers buy your product or service? What value and/or unique service are provided to the customer?
#5. You must assess the intent of your business or department. Is it:
Customer focused? Customer Intimacy focuses on the needs of the customer and building relationships and is usually higher cost/less volume.
Operations focused? Operations Excellence focuses on the process and is volume driven and is usually low cost/high volume.
Product focused? Product Innovative focuses on the product. Expenses are geared towards research and development.
#6. What accomplishments would you like to celebrate this year? Next year? What targets will you aim for? ex. financial, marketing and sales, staff, operations, human resources, engineering, R&D, other.
All key processes MUST be linked to your vision, mission and goals. Key processes include:
Hiring
Training and development
Performance Appraisals
Rewards and Recognition
4 C’s:
Communication
Change
Conflict
Coaching
VISION, MISSION, GOALS, and MEASURES dictate all of our leadership, team and organizational behaviors. By creating it on purpose, rather than by chance or mistake, we will be more successful and deliver better results for our customers, shareholders and ourselves.
Have you clearly communicated and published your goals for both you and your team? If your team members were asked what their goals were for the year and if they had a written plan to support them would they be able to answer “yes”?
We’re here to help!
Sincerely,
Michael W. Kublin
mkublin@peopletekcoaching.com
Jan Mayer-Rodriguez
jan@peopletekcoaching.com
“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”
- Stephen A. Brennan
“Strategic planning is worthless — unless there is first a strategic vision”.
- John Naisbitt
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ANNOUNCEMENT
Mike Kublin will be presenting: “Discovering your role as a Leader in IT Service Management” at the Signature Grand on Thursday, March 18th
“A goal properly set is halfway reached”.
- Abraham Lincoln
“Write it down. Written goals have a way of transforming wishes into wants; cant’s into cans; dreams into plans; and plans into reality. Don’t just think it – ink it!”
- Author unknown
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