Jan, 15th, 2009

business and not in it").

1) Set-up the look and feel of your establishment or
materials to set the tone of your brand.

2) All staff must be friendly and receptive for all
inquiries. This is a non-negotiable and a negative
attitude should never be tolerated.

3) Comfort, comfort, comfort for the customer using
your service.

4) Delegate as many tasks and processes as you can;
train others to ensure they understand how to perform
them flawlessly.

5) Hold others accountable to the tasks and the
processes and especially to the customer experience.

6) Make the customer process flawless so they return.